56 % say receiving ail is a “real pleasure.”
55% “look forward” to discovering the mail they receive.
67% feel mail is more personal than the internet.
Advertise with Us
If you want to advertise to potential or existing customers, you can reach them at pretty much any time of the day or night: while they’re watching TV, using the Internet, driving across town, you name it. Here’s a problem with those methods: Using them gets your message to the customer while they’re doing something else. They’re distracted, they may not hear it completely, and it’s a pretty safe bet they’ll have forgotten it within a couple of minutes. Wouldn’t it be nice to get some one-on-one time with your customers?
Enter “The Mail Moment.” It’s the time when people open their mailboxes and sort through the day’s arrivals, and it still means something to a whole lot of customers. You can not only reach these customers, but choose the ones who are most likely to respond to your ad, with The Oklahoman DIRECT’s direct mail service.
Why it works:
Less Obtrusive
45% of respondents to a survey on direct mail said that opening their mail doesn’t interrupt other activities.
More convenient
40% liked direct mail because they can review it in their own time — it fits into customers’ schedules, instead of interfering with them.
Less Pressure
30% liked that direct mail lets you mull your decision over — the customer isn’t put on the spot to make a choice.
More Descriptive
23% felt that mail provides more information about a product or offer, including enough text to understand the issues and pictures to see the product.
More Persuasive
12% felt that the mail format lends more credibility to a product or offer.
Source: Pitney Bowes Mail Preference Survey Source: USPS “Mail Moment Study”