The Oklahoman DIRECT offers a wide array of marketing analysis services. Our analytics team can provide you with extensive consumer and business analysis, from basic market data to targeted, actionable intelligence. We’ll you expand your existing information base and achieve competitive advantage by:

• Profiling your customers to find the best customers and look-a-likes
• Analyzing the results from prior campaigns
• Reporting the message in a clear and concise manner
• Developing recommendations for future success

Some of the Analytics services offered at the The Oklahoman DIRECT:

Customer Profiling
Identify your customers and find the best prospects

Customer profiling helps you understand who your customer base is and helps you find new customers based on those characteristics. Whether your customers are consumers or businesses, a customer profile will provide you valuable insights you can act on to optimize your marketing.
With the insights from profiling, you can identify the best look-a-like prospects, refine your marketing strategy message, and creative to obtain the greatest impact with your customers and prospects.
Click here to see a sample customer profile. (908k PDF, Adobe Acrobat Reader needed)

Response Modeling
Evaluate and refine your current marketing efforts

Response Modeling is a process that analyzes results from a direct marketing campaign to develop a better understanding of who was motivated to action by your marketing efforts.

This statistical technique identifies individuals most likely to respond to direct mail campaigns based on past purchases, demographics and lifestyle data. The resulting model is then scored so that your customer file can be ranked based on each person’s likelihood to respond for future marketing efforts.